Raydeus understands paid media is only one piece of the puzzle. Paid media must be complemented by a strong search engine optimization (SEO) and content development strategy. The methods of how consumers search and buy have changed. With this in mind, it is important for you, as a brand, to develop content that attracts people to your site and earn their interest and trust. Technical SEO is equally important as it ensures your website is working as hard as possible, is optimized for voice search, and can found by Google. The Raydeus team works to optimize a brand’s entire digital footprint to make sure all the right signals are being sent to Google. This includes optimizing all local listings and building out Google My Business Profiles.